About Us

Our Newaygo Insurance Agency team consists of local, professional agents who grew up and know our community along with the insurance industry. We know the importance of having an agent who will answer questions you have and advise you on all your insurance coverages.
We have been serving the insurance needs of many clients for years and encourage you to call our office at 231-652-1636. You can also complete the Contact Form or click on an agent’s photo to send them an email directly.
Our Team
Dan Johnson
Agency Owner, Principal
Dan graduated from Cornerstone University with a degree in Business Administration. He joined the agency as a partner in 2006 and completed the final purchase of the agency in 2013. Dan obtained his Life & Health Insurance License as well as Property & Casualty Insurance License.
Ryan Seyferth
General Manager
Ryan has spent the majority of his career in contracting and excavating. He joined our team in November of 2017 as an Outside Account Manager in our Farm/Commercial Department. In 2023 he moved to General Manager. Ryan and his wife and two daughters live outside of Fremont where they are very active in the Fall on their Pumpkin Farm.
Bret Brummel
Chief Financial Officer
Bret joined our team at NIA, in a part time role, in January of 2022. He graduated from MSU with a Bachelor’s in Mathematics. He and his wife currently reside in Newaygo and have a son and daughter in college. Bret enjoys MSU sports, golfing, running and working clock at high school basketball games.
Michelle Freeland, CISR
IT / Personnel Development Manager
Michelle joined NIA in late 2011. She graduated from Cedar Springs High School and has obtained her license with the State of Michigan for Property & Casualty Insurance. Recently, Michelle earned her CISR designation from the state of Michigan. Michelle and her husband live on a beef farm south of Newaygo.
Lisa Mercer
Office / Client Services Manager
Lisa joined our Agency in August of 2023. She is a Newaygo native and currently resides here with her husband. She has 3 children and 2 dogs: Mya & Norman. She graduated from Ferris State University and has been involved in the insurance industry since 2014!
Grace Larson
Group Benefits Coordinator
Grace joined our team in January 2021. She graduated from Cornerstone University with a degree in Business Administration and Marketing. Grace has earned her property, casualty and health insurance license through the State of Michigan. She has transitioned from our Farm and Commercial Sales Specialist to our new Group Benefits Coordinator. Grace, her husband, and their son currently reside in Sparta.
Lindsey Johnson
Marketing Coordinator
Lindsey joined NIA in February of 2021. She graduated from Cornerstone University with her Bachelors in Business Marketing in 2019. Lindsey enjoys spending time with her family, friends and working around their family beef farm. She grew up in Fremont but now resides in Newaygo!
Laurie Otteren
Health, Life, & Medicare Account Manager
Laurie joined the agency in the Spring of 2016 with extensive experience in the Life and Health arena. She is licensed with the State of Michigan and will oversee the Life, Health and Medicare portion of the agency’s business. Laurie lives in Newaygo with her husband and children.
Breanna Queen
Personal Lines Account Manager
Breanna came to NIA in December of 2018. She grew up in Newaygo, graduated from Newaygo High School and attended Adrian College. She went through licensing class and was able to attain her Insurance License through the State of Michigan in early 2019. Breanna, her husband and 2 children currently reside in Newaygo.
Benn Starr
Farm & Commercial Outside Account Manager
Benn came to our team in March 2021. He graduated from Grant High School in 2015 and went on to earn his Agribusiness Management degree from Michigan State University. Benn and his wife reside in Newaygo and they enjoy farming and spending time with friends and family.
Kyle Ruiter
Commercial Agent
Kyle was born and raised in Newaygo and graduated from Ferris State University with a Bachelor’s Degree in Mechanical Engineering. He joined our Commercial department in October 2024 and through the state of Michigan he became a licensed agent in December of 2024. Kyle & his wife (Katie – our Billing / Policy Services Agent) and their son currently reside in Newaygo and they enjoy hunting and spending time with their friends and family.
Krista Escalante
Comm/Ag Account Manager
Krista graduated from Newaygo High School and went on to obtain a Bachelor’s Degree from University of Phoenix. She spent 6 years in the banking industry where she honed in her customer service skills before joining NIA in January of 2015. Krista resides in Newaygo with her husband and their three children.
Alex Castle
Comm/Ag Account Manager
Alex was born and raised in Newaygo and graduated from Newaygo High School; she earned her Associates Degree in Accounting from Ferris State University. She joined our Agency as an Inside Account Manager for our Farm & Commercial team in September of 2022. In her free time, Alex enjoys playing her violin and sewing quilts!
Kylee Zdunic-Rasch
Crop Insurance Agent
Kylee joined our team in July 2018. She graduated from Michigan State University with a bachelor’s degree in Agribusiness Management and then earned her MBA from Cornerstone University. Kylee, her husband and 2 children live in Sparta where they operate an orchard.
Katie Ruiter
Billing / Policy Services Agent
Katie started at our Agency in April 2024. She was born and raised in Newaygo County and currently resides here with her husband, Kyle (our Commercial Agent) and their son. They enjoy playing pickleball, skiing with family and hanging out with their friends!
Heather Horning
Insurance Office Assistant
Heather joined the NIA Team in August 2025. She is a Newaygo County native and currently resides in Ensley Center with her husband and 3 kids. Heather graduated from Grant High School and enjoys camping with her family, reading, and working around her house!





















